Xindou District Guuxiang Garden Food Factory

Xindu District Xiangyuan Food Factory is an all-round development enterprise integrating production, research and development, and sales, focusing on the development of innovative puffed foods. In 2014, the eponymous brand "Mi Tiao Bear" was officially launched, and it was the first to use the cartoon IP "Little Bear" in the entire sesame stick industry in China to promote the brand. The headquarters and R&D base are established in Xindu District, Chengdu City. The two factories cover a total area of ​​12,000m², with 14 production lines and an average daily production capacity of 60 tons. In terms of team, the company has a strong technical team and external scientific research team, rich food experience, high-quality management team and professional sales talents. Our company's "user-centered" business philosophy relies on Internet thinking to quickly iterate products, focus on consumer experience, and cultivate consumer stickiness. On the channel side, after several years of intensive cultivation, most KA stores have been covered offline, and omni-channel sales will be gradually deployed in the future; at the same time, new retail channels will be launched in 2019. The supply chain brings not only value, but also food safety. Mi Tiaoxiong Company is deeply involved in multiple links from raw material procurement to the terminal, ensuring quality throughout the process. Through the "Trinity" optimization of the supply chain link (fully integrating the resources of Mi Tiaoxiong R&D team, externally hired scientific research institutions and professional university R&D team), we focus on independent research and development of products and control of raw material procurement.