Huairen JinTai Ceramics Co., Ltd.

JinTai Ceramics Co., Ltd. is located in the Economic and Technological Development Zone of Huairan City, known as the Northern Porcelain Capital. Founded in September 2019, the company covers an area of 54,449 square meters and is a modern technological enterprise specializing in the research and development, production, and market sales of high-end daily bone china. The first phase of the project plans to produce 10 million pieces of high-end daily bone china annually, with 40% of the products exported to European and American markets and 60% sold through supermarkets and e-commerce platforms such as JD.com. The annual output value is 60 million yuan, enriching the product structure of the ceramic industry in Huairan City and promoting the industrial upgrading of the Northern Porcelain Capital.Innovation is a critical source of core competitiveness for any enterprise. JinTai Ceramics Co., Ltd. is committed to research and innovation, prioritizing quality to build a national brand. The company established a Technology Innovation Center on July 18, 2021, covering an area of 890 square meters. Since 2021, 8% of the annual sales revenue has been allocated to R&D expenses, totaling 4.975 million yuan by June 2023.The raw materials for bone china are sourced from natural rare earth mines and proprietary formulas, using advanced production processes with seven filters and five sieves to ensure purity. The produced bone china has a white, lustrous, and translucent body, with bone carbon content and finished product quality exceeding national standards. In 2022, the company began developing the Third Generation Bone China by improving raw materials, which was launched in March 2023. This new generation of bone china not only maintains high quality but also adds features such as antibacterial properties, easy cleaning, wear resistance, and acid and alkali resistance, enhancing product value and meeting consumer needs.In terms of management, the company uses OA and Cloud Home systems for mobile office work in production, reporting, procurement, and finance, significantly improving efficiency and achieving digital management.Since its establishment, JinTai has been gaining popularity with its forward-thinking design philosophy and high-quality products. In 2022, the company's products were exported to international markets including the United States, the Middle East, and Russia, showcasing the luxury of the third-generation bone china to the world.