Beichuan Qiang Autonomous County Harmony Tourism Development Co., Ltd.

Beichuan Qiang Autonomous County Harmony Tourism Development Co., Ltd. was the first company established in Beichuan after the 5.12 earthquake. The company is mainly engaged in the design, development, production and sales of handicrafts and tourist souvenirs with local and ethnic characteristics. The products developed by the company mainly include Qiang embroidery, straw weaving and other handicrafts with local and ethnic characteristics. Among them, Qiang embroidery includes thousands of varieties such as craft paintings, daily necessities, sachet pendants, shoes, insoles, wallets and DIY sets. As a protection unit for the traditional straw weaving skills of the Qiang people, the company has carried out a large number of inheritance training and productive protection work with the help and support of governments at all levels. It has trained nearly 2,000 left-behind women, including nearly 500 disabled people, established 18 straw weaving inheritance bases, established 10 cooperatives, and created more than 500 jobs. It has developed thousands of varieties in six series: straw refrigerator magnets, straw zodiac ornaments, craft straw shoes, daily necessities and wheat straw craft paintings, forming an annual output of 5 million pieces of straw products. At the same time, the company continues to open up new markets. It has 5 direct sales points in Beichuan with a total business area of ​​more than 1,000 square meters. It also carries out e-commerce and import and export business. Its products are sold to more than ten countries and regions including Europe, America, Singapore, Japan, and South Korea.